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Buy New. Buy Now.

By purchasing a new home, you’re building equity and receiving tax benefits because you’re a homeowner. But there are even more benefits to buying now.

New Construction Means Less Maintenance.

New homes need less maintenance than older homes and come with a warranty. In addition, major appliances, fixtures and components are covered under their own manufacturers' warranties.

Owning Vs. Renting: The Decision is Clear.

When you pay rent, you build equity in your landlord's property. When you pay a mortgage, you build equity in your own property.

To help evaluate the financial benefits of homeownership, we've crunched the numbers. The figures shown below represent a typical situation in the Madison area. As you can see, homeownership has its benefits.

Scenario Renting in Madison, WI Owning a Veridian Home
Apartment / Home 2-Bedroom Apartment New Veridian Home: $449,900
Average Monthly Payment $1,900 starting rent $2,233 mortgage principal & interest
Annual Increase Rent rises ~4% per year 5.24% rate fixed for first 7 years (7-year ARM “Great Rate”)
Upfront Cost Security deposit: $1,900 10% down = $44,990 (plus closing costs)
5-Year Total Paid ~$123,492 rent (with 4% annual increases) ~$134,005 mortgage principal & interest
Money You Keep (Equity) $0 ~$103,496 in principal paid + assumed appreciation
Tax Benefits None Potential mortgage interest deductions
Freedom to Customize Limited based on landlord rules A place that’s truly yours, no landlord
Long-Term Gain Rent continues to rise Assumes home value increases ~3% annually
After 5 Years… You’ve paid your landlord ~$123K Projected total equity: ~$148K including down payment

Mortgage assumptions: $404,910 loan; 30-year amortization; 5.24% interest for first 7 years. Payment excludes property taxes, insurance, PMI, HOA fees, and maintenance.
Equity assumptions: $44,990 down + $31,839 principal paid + $71,657 appreciation at 3% annually. Appreciation is an assumption, not a guarantee. Totals exclude upfront costs.